QALaw › What snack food was legally barred from calling its product “chips”?
Q

What snack food was legally barred from calling its product “chips”?

A

Pringles, a very popular snack today is widely considered to be a potato chip but technically, it is identified by its parent company as “crisps”. The Pringles we know today was originally known as “Pringles Newfangled Potato Chips”, but due to opposition from snack producers elsewhere in the US to the brand making use of “potato chip” as a description for Pringles, a major change was made. In 1975, the US Food and Drug Administration ruled that Pringles won’t be able to use the word “chip” in their product name or else used together with the following phrase: “potato chips made from dried potatoes”. The company didn’t accept this ruling so instead, began referring to Pringles as potato “crisps” rather than potato chips.

1 year ago
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