QAEconomics › A firm’s marketing mix refers to the combination of:
Q

A firm’s marketing mix refers to the combination of:

A. goods the firm offers to different market segments.

B. advertising media the firm utilizes to promote its products.

C. strategies regarding product, price, place, and promotion.

D. people directly involved in making marketing decisions.

A

Answer: C. Strategies regarding product, price, place and promotion.

The term “marketing mix” is used to describe the entire processes, strategies, etc. a firm uses to pursue the goal of making a product so appealing to a customer that they buy the product.

It involves some integral aspects like advertisements, promotional offers, the setting, pricing, etc.

3 years ago
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